Is Your Content Strategy Missing This One Crucial Step?

There’s a certain kind of panic that hits small business owners around 7:00 p.m. when they realize, “I haven’t posted anything today.” You scramble for a quote, a throwback photo, or maybe just skip it and promise yourself you’ll do better tomorrow. Sound familiar?

You’re not lazy. You’re not bad at marketing.
You’re just missing the one piece most content strategies forget to include: intention.

Why "Post and Pray" Isn’t a Strategy

Let’s get real—posting just to stay “active” on Instagram or Facebook might keep the algorithm happy, but it won’t do much for your actual business.
Too often, entrepreneurs plan their content by asking:

• What’s trending this week?

• What holiday is coming up?

• What should I post today?

These questions aren’t wrong, but they’re surface-level. They lead to what I call “junk food marketing”—it fills your feed, but doesn’t nourish your business.

The Intention Gap

Without intention, you’re just producing noise.
Intention is the bridge between your goals and your content.

It’s the reason behind what you post, how you say it, and who it’s meant for. Without that foundation, your marketing becomes reactive instead of proactive. And that’s the fast lane to burnout.

Here’s the real question to ask yourself instead:
👉 What do I want my content to DO for my business this month?

Because content isn’t just about likes or views—it’s about movement. Toward a sale. A conversation. A referral. A transformation.

So, What Does Intentional Content Look Like?

Let’s say your goal this month is to book 3 new clients for your signature service.

Instead of randomly posting quotes or Canva graphics, you'd create:

• A carousel post highlighting the transformation your service provides

• A reel answering one common objection

• A behind-the-scenes Story showing your process

• A client testimonial or case study post

• A reminder post with a direct call to action to book a spot

See how every single post is working with purpose?

Intentional content takes your audience on a journey—one that leads straight to your offer without feeling pushy or salesy. That’s the magic.

Start With One Goal

If you’re overwhelmed, start small. Choose one goal for the next 30 days.

• Want more followers? Focus on Reels with high engagement potential.

• Want more discovery calls? Create trust-building posts with clear CTAs.

• Want to launch a product? Educate, excite, and invite.

Then ask:
👉 What kind of content supports that goal?
👉 What does my audience need to hear to take the next step?

That’s your strategy.

Bonus Download: The Content Itinerary Worksheet

If reading this has you nodding along and thinking, “Yes, I need to be more intentional with my content,” then this is for you.

📥 Grab my free Content Itinerary Worksheet—a simple planning tool to help you:

• Clarify your monthly content goals

• Plan posts that align with your offers

• Stop scrambling and start showing up with strategy

👉 Click here to download it now and start mapping out content that actually does something for your business.

Let’s ditch the panic-posting and plan with purpose. Your future self (and your audience) will thank you.